根据市场需求及时调整经营策略，为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据，具有极大的参考价值，同时对银行信贷部门也具有极大的参考价值。
Chapter One Vitamin A Industry Overview 10
1.1 Vitamin A Definition 10
1.2 Vitamin A Classification and Application 13
1.3 Vitamin A Industry Chain Structure 14
1.4 Vitamin A Industry Overview 15
Chapter Two Vitamin A International and China Market Analysis 17
2.1 Vitamin A Industry International Market Analysis 17
2.1.1 Vitamin A International Market Development History 17
2.1.2 Vitamin A Product and Technology Developments 21
2.1.3 Vitamin A Competitive Landscape Analysis 22
2.1.4 Vitamin A International Key Countries Development Status 23
2.1.5 Vitamin A International Market Development Trend 24
2.2 Vitamin A Industry China Market Analysis 25
2.2.1 Vitamin A China Market Development History 25
2.2.2 Vitamin A Product and Technology Developments 26
2.2.3 Vitamin A Competitive Landscape Analysis 27
2.2.4 Vitamin A China Key Regions Development Status 28
2.2.5 Vitamin A China Market Development Trend 28
2.3 Vitamin A International and China Market Comparison Analysis 29
Chapter Three Vitamin A Development Environmental Analysis 30
3.1 China Macroeconomic Environment Analysis 30
3.1.1 China GDP Analysis 30
3.1.2 China CPI Analysis 32
3.2 European Economic Environmental Analysis and Impact 33
3.3 United States Economic Environmental Analysis and Impact 36
3.4 Japan Economic Environmental Analysis and Impact 39
3.5 Global Economic Environmental Analysis and Impact 40
Chapter Four Vitamin A Development Policy and Plan 41
4.1 China Government Policy and Development Plan 41
4.2 Sub-Industry Policy Analysis 43
4.3 Local Policy and Development Analysis 45
4.4 Downstream Industry Policy and Demand Analysis 46
4.5 Hotspots and Influence Analysis 48
Chapter Five Vitamin A Manufacturing Process and Cost Structure 49
5.1 Vitamin A Product Specifications 49
5.1.1 Pharmaceutical Grade Vitamin A Oil (1 Million IU/g) 50
5.1.2 Food Grade Vitamin A Powder (325 K IU/g) 52
5.1.3 Feed Grade Vitamin A Powder (500 K IU/g) 53
5.2 Vitamin A Manufacturing Process Analysis 54
5.3 Vitamin A Cost Structure Analysis 56
Chapter Six 2009-2013 Vitamin A Productions Supply Sales Demand Market Status and Forecast 57
6.1 2009-2013 Vitamin A Capacity Production Overview 57
6.2 2009-2013 Vitamin A Production Market Share Analysis 64
6.3 2009-2013 Vitamin A Demand Overview 67
6.4 2009-2013 Vitamin A Supply Demand and Shortage 71
6.5 2009-2013 Vitamin A Import Export Consumption 73
6.6 2009-2013 Vitamin A Cost Price Production Value Gross Margin 74
Chapter Seven Vitamin A Key Manufacturers Analysis 81
7.1 DSM 81
7.2 BASF 86
7.3 Zhejiang NHU 90
7.4 Adisseo 95
7.5 Zhejiang Medicine 99
7.6 Kingdomway 103
Chapter Eight Up and Down Stream Industry Analysis and Influence 108
8.1 Upstream Raw Materials Price Analysis and Influence 108
8.2 Upstream Equipments Market Analysis and Influence 112
8.3 Down Stream Demand Analysis and Influence 114
8.4 Alternative Products Analysis and Influence 118
Chapter Nine Vitamin A Marketing Channels Analysis 120
9.1 Vitamin A Marketing Channels Status 120
9.2 Vitamin A Marketing Channels Management 121
9.3 Vitamin A Marketing Channels Establishment 122
9.4 Vitamin A Marketing Channels Development Trend 125
Chapter Ten Vitamin A Industry Development Trend 126
10.1 2012-2016 Vitamin A Development Trend 126
10.2 2012-2016 Market Potential Forecast 132
10.3 2012-2016 R&D Trend 134
10.4 2012-2016 Marketing Channels Change Trend 134
10.5 2012-2016 Competition Pattern Development Trends 137
10.6 2012-2016 Import Export Development Trend 138
Chapter Eleven Vitamin A Industry Development Proposals 139
11.1 Macroeconomic Development Countermeasures 139
11.2 New Firms Enter Market Strategy 142
11.3 New Project Investment Proposals 145
11.4 Marketing Channel Strategy Proposals 147
11.5 Competitive Environment Strategy Proposals 148
Chapter Twelve Vitamin A New Project Investment Feasibility Analysis 150
12.1 Vitamin A Project SWOT Analysis 150
12.2 Vitamin A New Project Investment Feasibility Analysis 151
12.2.1 Project Name 151
12.2.2 Project Investments 151
12.2.3 Project Products 153
12.2.4 Project Raw Materials Energy Supply 153
12.2.5 Proejct Equipments 154
12.2.6 Project Schedule 155
12.2.7 Project Investment Return Analysis 155
Chapter Thirteen China Vitamin A Industry Research Conclusions 155
Figure Vitamin A Picture 10
Figure Vitamin A Bond Line Graph 11
Table Vitamin A Classification and Application List 13
Figure Vitamin A Industry Structure 14
Figure Vitamin A Industry Chain Structure 14
Table Main Vitamin Classification and Use 15
Figure Feed Grade Vitamin A Value and Application Relationship 16
Table Global Vitamin A Suppliers List 17
Table Global and China Vitamin Industry Development History 19
Table Vitamin A International Suppliers and Product Specifications List 21
Table 2011 Global Vitamin A Production Market Share 22
Figure 2011 Global Vitamin A Production Market Share 23
Table Vitamin A China local Suppliers and Product Specifications List 26
Figure 2011 China Regional Vitamin A Production Market Share 28
Figure 2006-2011 China GDP(100 Million RMB) and Growth Rate 31
Table 2006-2012 China Quarterly GDP and Growth Rate 31
Figure 2011-2012 China CPI Change Trend 33
Figure Europe Four Countries PMI Change Trend 34
Figure US CPI and PCE Growth Rate Comparison 37
Figure US Private Savings Rate and US Net Export /GDP Ratio Change Trend 38
Figure US Public Debt and Deficit Proportion of its GDP 39
Figure Japan GDP and CPI Change Trend 39
Table Vitamin A Industry Related Policies List 42
Table Vitamin A Product Specifications List 49
Figure Pharmaceutical Grade Vitamin A Oil Product Picture 50
Table Pharmaceutical Grade Vitamin A Oil (1 Million IU/g) Quality Standard 50
Figure Food Grade Vitamin A Powder Product Picture 52
Table Food Grade Vitamin A Acetate Quality Standard 52
Figure Feed Grade Vitamin A Powder Product Picture 53
Table Feed Grade Vitamin A Powder Quality Standard 54
Figure Vitamin A Manufacturing Process Flow 54
Figure Vitamin A Crystallization Process Flow 55
Figure Vitamin A Powder Manufacturing Process Flow 56
Table 2012 China Vitamin A Cost (RMB/Kg) Structure List 56
Figure Vitamin A Manufacturing Cost Structure 57
Table 2009-2013 Global Major Manufacturers Vitamin A Capacity and Total Capacity (Ton) List 57
Table 2009-2013 Global Major Manufacturers Vitamin A Capacity Market Share List 58
Table 2009-2013 Global Major Manufacturers Vitamin A Production and Total Production (Ton) List 58
Table 2009-2013 Global Major Manufacturers Vitamin A Production Market Share List 59
Figure 2009-2013 Global Vitamin A Capacity Production (Ton) and Growth Rate 59
Table 2009-2013 Global Vitamin A Capacity Utilization Rate List 59
Figure 2009-2013 Global Vitamin A Capacity Utilization Rate Trend 60
Figure 2009-2013 China Vitamin A Capacity Production (Ton) and Growth Rate 60
Table 2009-2013 China Vitamin A Capacity Utilization Rate List 60
Figure 2009-2013 China Vitamin A Capacity Utilization Rate Trend 61
Table 2009-2013 Global Feed Grade Food Grade Pharmaceutical Grade Vitamin A Capacity (Ton) 61
Table 2009-2013 Global Feed Grade Food Grade Pharmaceutical Grade Vitamin A Capacity Market Share 61
Table 2009-2013 China Feed Grade Food Grade Pharmaceutical Grade Vitamin A Capacity (Ton) 62
Table 2009-2013 China Feed Grade Food Grade Pharmaceutical Grade Vitamin A Capacity Market Share 62
Table 2009-2013 Global Feed Grade Food Grade Pharmaceutical Grade Vitamin A Production (Ton) 62
Table 2009-2013 Global Feed Grade Food Grade Pharmaceutical Grade Vitamin A Production Market Share 62
Table 2009-2013 China Feed Grade Food Grade Pharmaceutical Grade Vitamin A Production (Ton) 63
Table 2009-2013 China Feed Grade Food Grade Pharmaceutical Grade Vitamin A Production Market Share 63
Figure 2011 Global Major Manufacturers Vitamin A Production Market Share 64
Figure 2012 Global Major Manufacturers Vitamin A Production Market Share 65
Table 2009-2013 China Vitamin A Capacity and Its Proportion in Global 65
Table 2009-2013 China Vitamin A Production and Its Proportion in Global 65
Table 2009-2013 China Feed Grade Vitamin A Capacity and Its Proportion in Global 65
Table 2009-2013 China Feed Grade Vitamin A Production and Its Proportion in Global 66
Table 2009-2013 China Food Grade Vitamin A Capacity and Its Proportion in Global 66
Table 2009-2013 China Food Grade Vitamin A Production and Its Proportion in Global 66
Table 2009-2013 China Pharmaceutical Grade Vitamin A Capacity and Its Proportion in Global 66
Table 2009-2013 China Pharmaceutical Grade Vitamin A Production and Its Proportion in Global 66
Table 2009-2013 Global and China Vitamin A Demand and Growth Rate 67
Figure 2009-2013 China Demand Proportion of Global Demand 67
Figure 2011 Global Feed Grade Food Grade Cosmetics Grade Vitamin A Demand Distribution 68
Figure 2009-2013 Global Feed Grade Vitamin A Demand (Ton) and Growth Rate 68
Figure 2009-2013 China Feed Grade Vitamin A Demand (Ton) and Growth Rate 69
Figure 2009-2013 Global Food Grade Vitamin A Demand (Ton) and Growth Rate 69
Figure 2009-2013 China Food Grade Vitamin A Demand (Ton) and Growth Rate 70
Figure 2009-2013 Global Pharmaceutical Grade Vitamin A Demand (Ton) and Growth Rate 70
Figure 2009-2013 China Pharmaceutical Grade Vitamin A Demand (Ton) and Growth Rate 71
Table 2009-2013 Global Vitamin A Supply Demand Shortage (Ton) List 71
Table 2009-2013 China Vitamin A Supply Demand Shortage (Ton) List 71
Table 2009-2013 Global Feed Grade Vitamin ASupply Demand Shortage (Ton) List 72
Table 2009-2013 Global Food Grade Vitamin ASupply Demand Shortage (Ton) List 72
Table 2009-2013 Global Pharmaceutical Grade Vitamin A Supply Demand Shortage (Ton) List 72
Table 2009-2013 China Vitamin A Supply Demand Shortage (Ton) List 72
Table 2009-2013 China Feed Grade Vitamin ASupply Demand Shortage (Ton) List 72
Table 2009-2013 China Food Grade Vitamin ASupply Demand Shortage (Ton) List 73
Table 2009-2013 China Pharmaceutical Grade Vitamin A Supply Demand Shortage (Ton) List 73
Table 2009-2013 China Vitamin A Production Import Export Consumption (Ton) List 73
Table 2009-2013 China Feed Grade Food Grade Pharmaceutical Grade Vitamin A Import Volume (Ton) 73
Table 2009-2013 China Feed Grade Food Grade Pharmaceutical Grade Vitamin A Export Volume (Ton) 74
Table 2009-2013 Global Major Manufacturers Vitamin A Price (10K RMB/Ton) List 74
Table 2009-2013 Global Vitamin A Average Price (10K RMB/Ton) Change Trend 75
Table 2009-2013 China Vitamin A Average Price (10K RMB/Ton) Change Trend 75
Table 2009-2013 Global Major Manufacturers Vitamin A Gross Margin List 76
Table 2009-2013 Global Vitamin A Average Gross Margin Trend 76
Figure 2009-2013 China Vitamin A Average Gross Margin Trend 77
Table 2009-2013 Global Vitamin A (500K IU/g) Production (Ton) Price Cost Profit (10K RMB/Ton) Production Value (100 Million RMB) Gross Margin List 77
Table 2009-2013 China Vitamin A (500K IU/g) Production (Ton) Price Cost Profit (10K RMB/Ton) Production Value (100 Million RMB) Gross Margin List 78
Table 2009-2013 Global Feed Grade Vitamin A (500K IU/g) Production (Ton) Price Cost Profit (10K RMB/Ton) Production Value (100 Million RMB) Gross Margin List 78
Table 2009-2013 China Feed Grade Vitamin A (500K IU/g) Production (Ton) Price Cost Profit (10K RMB/Ton) Production Value (100 Million RMB) Gross Margin List 79
Table 2009-2013 Global Food Grade Vitamin A (325K IU/g) Production (Ton) Price Cost Profit (10K RMB/Ton) Production Value (100 Million RMB) Gross Margin List 79
Table 2009-2013 China Food Grade Vitamin A (325K IU/g) Production (Ton) Price Cost Profit (10K RMB/Ton) Production Value (100 Million RMB) Gross Margin List 80
Table 2009-2013 Global Pharmaceutical Grade Vitamin A (1M IU/g) Production (Ton) Price Cost Profit (10K RMB/Ton) Production Value (100 Million RMB) Gross Margin List 80
Table 2009-2013 China Pharmaceutical Grade Vitamin A (1M IU/g) Production (Ton) Price Cost Profit (10K RMB/Ton) Production Value (100 Million RMB) Gross Margin List 81
Table DSM Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 81
Figure DSM Shanghai Factory Picture 84
Table 2009-2013 DSM Vitamin A Production (Ton) Price Cost Profit (10K RMB/Ton) Production Value (100 Million RMB) Gross Margin List 84
Figure 2009-2013 DSM Vitamin A Capacity Production (Ton) and Growth Rate 85
Figure 2009-2013 DSM Vitamin A Production Global Market Share 85
Table BASF Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 86
Table 2009-2013 BASF Vitamin A Production (Ton) Price Cost Profit (10K RMB/Ton) Production Value (100 Million RMB) Gross Margin List 89
Figure 2009-2013 BASF Vitamin A Capacity Production (Ton) and Growth Rate 89
Figure 2009-2013 BASF Vitamin A Production Global Market Share 90
Table Zhejiang NHU Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 90
Table Zhejiang NHU Key Products and Package 92
Figure Zhejiang NHU Factory Picture 93
Table 2009-2013 Zhejiang NHU Vitamin A Production (Ton) Price Cost Profit (10K RMB/Ton) Production Value (100 Million RMB) Gross Margin List 93
Figure 2009-2013 Zhejiang NHU Vitamin A Capacity Production (Ton) and Growth Rate 94
Figure 2009-2013 Zhejiang NHU Vitamin A Production Global Market Share 94
Table Adisseo Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 95
Table 2009-2013 Adisseo Vitamin A Production (Ton) Price Cost Profit (10K RMB/Ton) Production Value (100 Million RMB) Gross Margin List 97
Figure 2009-2013 Adisseo Vitamin A Capacity Production (Ton) and Growth Rate 98
Figure 2009-2013 Adisseo Vitamin A Production Global Market Share 98
Table Zhejiang Medicine Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 99
Figure Zhejiang Medicine Factory Picture 101
Table Zhejiang Medicine Key Products Specifications and Application 102
Table 2009-2013 Zhejiang Medicine Vitamin A Production (Ton) Price Cost Profit (10K RMB/Ton) Production Value (100 Million RMB) Gross Margin List 102
Figure 2009-2013 Zhejiang Medicine Vitamin A Capacity Production (Ton) and Growth Rate 103
Figure 2009-2013 Zhejiang Medicine Vitamin A Production Global Market Share 103
Table Kingdomway Company Information Table (Products Applications Manufacturing Base Location Capacity Expansion Market Position Contact Information etc 12 Items) 104
Table 2009-2013 Kingdomway Vitamin A Production (Ton) Price Cost Profit (10K RMB/Ton) Production Value (100 Million RMB) Gross Margin List 106
Figure 2009-2013 Kingdomway Vitamin A Capacity Production (Ton) and Growth Rate 107
Figure 2009-2013 Kingdomway Vitamin A Production Global Market Share 107
Figure Vitamin A Industrial Chain and Added Value Relationship 108
Figure Vitamin A Import and China Local Price (RMB/Kg) Change Trend 109
Table Vitamin A Manufacturers Raw Materials Sources List 110
Figure Lemon Aldehyde Market Application Structure 110
Figure Lemon Aldehyde Monthly Import Volume (Ton) and Import Price (USD/Kg) 111
Figure β-Ionone Monthly Import Volume (Ton) and Import Price (USD/Kg) 111
Table Vitamin A Product Line Key Equipments List 112
Figure Glass lined non-standard reactor and stainless steel reactor equipment show 113
Figure Vitamin A and Key Vitamin Feed Food Medicines and cosmetics Grade Demand Structure 114
Figure Vitamin A Cost Proportion of Downstream Products(Feed Food Pharmaceutical products) 115
Figure Feed Grade Vitamin A Demand Drivers List 115
Figure Global Key Countries Meat consumption and Consumption Structure 116
Figure Global Feed Production and Growth Rate 117
Figure Global Key Regions Complete Compound feed Growth Rate 117
Table Vitamin A and Key Vitamin Raw Materials and Technology Barrier Comparison 119
Figure 2012-2016 Global Vitamin A Capacity Production (Ton) and Growth Rate 128
Figure 2012-2016 China Vitamin A Capacity Production (Ton) and Growth Rate 128
Figure 2012-2016 Global Vitamin A Average Price (10K RMB/Ton) Trend 129
Figure 2012-2016 China Vitamin A Average Price (10K RMB/Ton) Trend 129
Figure 2012-2016 Global Vitamin A Average Gross Margin Trend 130
Figure 2012-2016 China Vitamin A Average Gross Margin Trend 130
Table 2012-2016 Global Vitamin A Production (Ton) Price Cost Profit (10K RMB/Ton) Production Value (100 Million RMB) Gross Margin List 130
Table 2012-2016 China Vitamin A Production (Ton) Price Cost Profit (10K RMB/Ton) Production Value (100 Million RMB) Gross Margin List 131
Figure 2012-2016 Global Vitamin A Demand and Growth Rate 132
Figure 2012-2016 China Vitamin A Demand and Growth Rate 132
Figure 2012-2016 China Demand Proportion in Global 133
Figure 2016 Global Feed Grade Food Grade Medicine Cosmetics Grade Vitamin A Demand Market Share 133
Figure Vitamin A Synthetic Route 134
Table 2012-2016 Global Key Manufacturers Vitamin A Production Market Share 137
Figure 2016 Global Key Manufacturers Vitamin A Production Market Share 137
Table International Key Vitamin Suppliers List 138
Figure China Vitamin A Monthly Export Volume (Ton) Trend 138
Table 2012-2016 China Vitamin A Export Volume (Ton) Trend 138
Table 2009-2011 Global Vitamin A Manufacturers Productions Market Share 149
Table 2012 China Vitamin A New Project SWOT Analysis List 150
Table 2000Ton/year Vitamin A Project Investments List 152
Table 2000Ton/year Vitamin A Project Fund Investment Plan 153
Table 2000Ton/year Vitamin A Project Products Plan 153
Table 2000Ton/year Vitamin A Project Raw Materials List 154
Table 2000Ton/year Vitamin A Project Product Line Equipments List 154
Table 2000Ton/year Vitamin A Project Schedule 155
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