Chapter One Overview on the development of high-end mineral water industry in China 1
Section One Development of high-end mineral water industry 1
Section Two Analysis on the economic indicators of China's high-end mineral water industry in recent 3-5 years 3
First, the profitability 3
Second, the growth speed 3
Third, the space for value added to grow 5
Fourth, entry barriers /exit mechanisms 6
Fifth, the risk 7
Sixth, the cycle 8
Seventh, the index of competition intensity 8
Eighth, the judgment on the stage of the current industry development 10
Section Three Analysis on the development of associated industry 11
First, introduction of PET plastic bottle industry 11
Second, introduction of PET cleaning industry 12

Chapter Two International comparative analysis on the high-end mineral water industry in China 15
Section One Analysis on the competitiveness index of China's high-end mineral water industry 15
Section Two Analysis on the economic indicator of China's high-end mineral water industry 16
Section Three Analysis on the global market demand of high-end mineral water 18
First, the current situation of market size 18
Second, analysis on demand structure 19
Third, the key customers 19
Fourth, the market prospect 19
Section Four Analysis on the global market supplies of high-end mineral water industry 19
First, the current situation of production scale 19
Second, the distribution of production capacity 21
Third, the market price trend 22
Fourth, the distribution of key manufacturers 22

Chapter Three Application areas and the industry supply &demand analysis 24
Section One Analysis on the requirements 24
First, market needs of high-end mineral water industry 24
Second, the customers structure of high-end mineral water industry 25
Third, the regional difference on the needs of high-end mineral water 26
Section Two The supply analysis 27
Section Three The supply & demand balance analysis and future development trends 27
First, the high-end mineral water needs forecast 27
Second, the high-end mineral water supply forecast 28
Third, analysis on the supply and demand balance 29
Fourth, supply and demand balance forecast 29
Section Four Analysis on the market price trend 29

Chapter Four Analysis on the industry chain of high-end mineral water 31
Section One The industry concentration ratio 31
Section Two The value-added space of main components 31
Section Three Entry barriers and driving factors 32
Section Four Analysis on the impact and trend of upstream and downstream industries 33

Chapter Five Deep study on regional market 45
Section One Analysis on the market situation of the Yangtze River Delta region 45
Section Two Analysis on the market situation of Pearl River Delta region 46
Section Three Analysis on the market situation of Bo Hai Coastal Region 46
Section Four Research on the development and competitiveness of high-end mineral water industry in the leading market region 47
First, North China market analysis 47
Second, Central China market analysis 47
Third, South China market analysis 48
Fourth, East China market analysis 48
Fifth, northeast market analysis 48
Sixth, southwest market analysis 48
Seventh, northwest market analysis 49

Chapter Six The demand forecast analysis, 2012-2016 50
Section One Demand prediction of high-end mineral water industry, 2012-2016 50
Section Two Function requirement prediction of products (services) in high-end mineral water industry, 2012-2016 52
Section Three Forecast of products (services) market demand for high-end mineral water industry, 2012-2016 53

Chapter Seven Structural analysis on the market competition of high-end mineral water 56
Section One Structural analysis on the industry competition 56
First, competition between the existing enterprises 56
Second, analysis on the potential entrants 57
Third, analysis on the substitutes threat 58
Fourth, the bargaining power of suppliers 58
Fifth, the bargaining power of customers 59
Section Two Analysis on the industry concentration 60
First, analysis on the market concentration 60
Second, analysis on the enterprises concentration 60
Third, analysis on the region concentration 61
Section Three Comparison of industry international competitiveness 61
First, the factors of production 61
Second, the demand conditions 62
Third, the related and supporting industries 63
Fourth, the strategy, structure, and competitors of enterprise 64
Section Four Analysis on the competition pattern of high-end mineral water industry 65
First, analysis on the competition of high-end mineral water industry in 2011 65
Second, analysis on the competition of high-end mineral water at home and abroad in 2011 65
Third, analysis on the competition of Chinese high-end mineral water market in 2011 67
Fourth, analysis on the high-end mineral water market concentration in China in 2011 71

Chapter Eight The major enterprises ranking and industrial structure analysis 72
Section One Analysis on the enterprises ranking 72
Section Two Industrial structure analysis 73
First, market segmentation analysis 73
Second, the enterprise ranking in each market segment 82
Section Three Analysis on the structure of industry value chain and the overall competitive advantage of industry chain 84
First, the composition of the industry value chain 84
Second, analysis on the competitive advantage and disadvantage of industrial chain 84
Section Four Forecast of industrial structure development 88
First, adjustment direction of industry structure and analysis of government industrial policy (investment policy, foreign capital policy, restrictive policy) 88
Second, the consumer demand guide factors in the adjustment of industrial structure 89
Third, China's strategic market orientation of high-end mineral water industry in international competition 90

Chapter Nine Analysis on the top ten of mineral water enterprises 92
Section One Tibet 5100 Water Resources Holdings Ltd. 92
First, main business and the operation 92
Second, the history and the honors 93
Third, market positioning 93
Fourth, the advantages and disadvantages 94
Fifth, the market development strategies and measures 95
Section Two Qinghai Yuzhufeng Mineral Water Co., Limited 96
First, the main business and operation 96
Second, market recognition and sales 97
Third, market positioning 99
Fourth, the advantages and disadvantages 100
Fifth, market development strategies and measures 101
Section Three Qingdao Laoshan Mineral Water Co., Ltd 104
First, main business and the operation 104
Second, scale of production, sales, and profit over the years 105
Third, market positioning 107
Fourth, the advantages and disadvantages 108
Fifth, market development strategies and measures 108
Section Four Heilongjiang Emperial Spring Beverages Co., Ltd 109
First, main business and the operation 109
Second, the scale of production and sales 110
Third, market positioning 111
Fourth, the advantages 111
Fifth, market development strategies and measures 112
Section Five Danone Group 114
First, main business and the operation 114
Second, market positioning 114
Third, the advantages and disadvantages 115
Fourth, market development strategies and measures 118
Section Six Coconut Palm Group 118
First, the main business and the operating conditions 118
Second, the scale of production, sales volume, profit target over the years 120
Third, the main market positioning 122
Fourth, the main advantage and the main disadvantage 123
Fifth, analysis on the market expansion strategy and means 124
Section Seven Shenzhen Danone YiLi Spring Beverages Company Limited 128
First, main business and the operation 128
Second, the history and the honors 128
Third, the advantages and disadvantages 129
Fourth, market development strategies and measures 130
Section Eight Beijing Jurassic Era Water Industry Co., Ltd 131
First, main Business and the operating 131
Second, main advantages and market positioning 131
Third, market development strategies and measures 132
Section Nine Guangxi Zhongyuan Spring Co., Ltd 133
First, main business and the quality 133
Second, market position and main advantages 134
Section Ten The Hasia Waters Group in German 135
First, an introduction of mineral water business 135
Second, market development strategies and measures 136

Chapter Ten Analysis on the overall performance indicators of the high-end mineral water industry in China in 2011 138
Section One The overall scale of the high-end mineral water industry in China 138
First, the composition of enterprises 138
Second, production capacity of the industry 141
Section Two Analysis on the production and sales of the High-end mineral water industry in China 144
First, the overall analysis on the finished product 144
Second, overall analysis on sales revenue of the industry 145
Section Three The overall analysis on financial indicators of China's High-end mineral water industry 147
First, profitability of the industry 147
Second, operation capacity of the industry 148
Third, development ability of the industry 150

Chapter Eleven The key trends affecting the production and management of enterprises 152
Section One The integration and growth trends of the market 152
First, challenges of the high-end mineral water market in China 152
Second, China’s mineral water enterprises seize the high-end mineral water market 153
Section Two Forecast of the requirement changes and new business opportunities 154
Section Three The development trend of regional market of enterprises 156
Section Four The scientific research and development trends and the progress of alternative technologies 158
First, the improvement of water quality 158
Second, the development and innovation of plastic bottle technologies 159
Third, expanding e-commercial channels 160
Section Five Key trends affecting the mode of sales and services of enterprises 160
First, problems in the high-end mineral water 160
Second, business reaction 162
Third, consumers 163
Section Six The SWOT analysis on the China's high-end mineral water industry 163

Chapter Twelve The investment valuation of the High-end mineral water industry, 2012-2016 165
Section One The favorable and unfavorable factors for the industrial development 165
First, favorable factors for the industrial development 165
Second, unfavorable factors for the industrial development 166
Section Two Analysis on the gaps of industrial development 167
Section Three The investment direction with relatively high return rate 169
Section Four the obstacles that new entrants should pay attention to 170
First, the brand war 170
Second, the price war 170
Third, the enclosure (water source) war 170
Section Five Marketing analysis and marketing mode 171
First, the composition of the channels 171
Second, distinctive channels 171